WHAT EXACTLY AM I GOING TO
LEARN IN WEALTH ACADEMY?

UM’s comprehensive curriculum will help you
turn your business dreams into reality.

There are 7 core learning Modules, plus a dynamic library of Master Classes and Advanced Trainings. When you’re making an investment in yourself, it’s important to know what you’re getting. That’s why we share our exact curriculum — so you can make sure this program is right for you. Upon completion of the 12 month course you will receive your Undercover Millionaires Wealth Coach Accreditation Certificate as well as personalised letters of recommendation from the Chairman and President of the Wealth Academy. All Graduates are also introduced to over 100 successful Millionaires and Billionaires for as apart of the Undercover Billionaires International Mentorship program.

MODULE 1: MILLIONAIRES VISION

Set a solid foundation for your long-term success

PROFIT CLARITY
  • Why Clarity = Power and the 2 things you’ve gotta know if you want to create any result
  • Why having a purpose-driven business isn’t “touchy feely” – it’s highly strategic
  • How knowing your 3 P’s is the key to fuel higher profits and your higher purpose
YOUR PROFIT PICTURE
  • How to determine the best business model for your unique strengths
  • How to identify and create your “sweet spot” of lucrative profit streams
  • How to get a crystal clear picture of how your business makes money so that you can finally stop wasting time on unprofitable income streams
IDEAL CUSTOMER AVATAR
  • Why what you’ve likely been told before about choosing your target market is useless
  • A proven methodology for going deeper than you’ve gone before if you’ve done anything like this
  • Why getting to know your customer’s irrational fears and deepest desires is vital for a compassionate, connected and profitable business
PREMIUM BRAND
  • Why you never want to compete on price
  • How to use “brand models” to inspire and elevate your brand
  • How to intentionally position yourself — and your pricing — in the marketplace
LEVERAGE YOUR UNIQUENESS
  • Why you’ve gotta avoid “copycat” businesses if you want to dominate your market
  • 3 strategies to virtually eliminate your competition using your uniqueness
  • How everyday stories give you an emotional edge and help you stand out from the crowd
MAKE COMPETITION IRRELEVANT

MODULE 2: WEBSITE & SOCIAL MEDIA MANAGEMENT

WEBSITE CONTROL
  • Why it’s vital you take control over your website once and for all
  • How realizing you have only two choices about technology can help you stay out of overwhelm
  • Guidelines on choosing the right website platform for your business goals and budget
  • A downloadable checklist for hiring a web pro so that you can find someone great and avoid costly mistakes
CASH MACHINE
  • Why your website exists and what it needs to do for you
  • The one action visitors must take if you want to make money and make a difference
  • The surprising links and widgets you probably have on your site that are stopping buyers dead in their tracks
  • The worst website disasters and how to make sure they don’t happen to you
OPT-IN OFFERS PSYCHOLOGY
  • Why understanding opt-ins is so important for your website to sell
  • How the secret to online success is about what you can GIVE vs. what you can GET
  • 26 ideas of smart opt-in offers for both product and service based businesses
  • Opt-in Do’s and Don’ts
DEFINITIONS
  • Plain English definitions of the most common web terms including:
  • Domains, hosting, and URLs
  • Brochure sites and blogs
  • All things affiliates
  • Shopping carts, merchant accounts and payment processors
SIMPLE LAUNCH SITE
  • Why keeping it simple is sometimes the fastest way to get your site going
  • The 2 page solution when you’re launching something new
  • How to make a great first impression on one of the most underutilized web pages
  • Resources to help you get a simple site up and functioning while you build out your product or service

MODULE 3: WORLD CLASS COMMUNICATION

WHY FREE CONTENT = MONEY IN THE BANK
  • The true purpose of free content and how it fits into your overall profit plan
  • Why the “Hey, I’m Alive!” factor is so important
  • The long-term forecast for free (this will surprise you!)
  • How much free content is TOO much, and how much you need to share in relation to your competitors
  • The “Happy Meal” mistake most people make with free content and how to avoid it
FREQUENCY, FORMAT & STYLE
  • Why there’s no “one size fits all” solution when it comes to designing your effective communication plan
  • Guidelines and considerations to help you make frequency decisions
  • Various formats and styles of free content to get your creative juices flowing
  • A loving, but necessary smackdown if you’re resisting this or thinking this won’t work for me/my business/my industry
  • Our recommendation around publishing free content and how it connects to your list and email newsletters
HOW TO DESIGN & DELIVER YOUR NEWSLETTER
  • Why email marketing is still essential to your success
  • How to keep your business from turning into a newsletter factory
  • The key to choosing the right ratio of content vs. promotion
  • The reason why most entrepreneurs suffer from “newsletter overwhelm,” and how you can cure it forever
  • The most important factor to guarantee your audience will LOVE your newsletter
THE TRUTH ABOUT BLOGGING
  • The fundamental difference between hobby blogging and blogging for business (this is why most people DON’T make money with their blogs!)
  • Why you need blog clarity and why you’re wasting your time if you’re blogging without it
  • Why your blog is NOT your business… unless it is
  • How to generate six months worth of blog content in one sitting
HOW TO CREATE GREAT CONTENT THAT TURBOCHARGES YOUR SALES
  • The reverse-engineering process that determines exactly what topics will increase sales the most
  • How to create content that is primed to go viral
  • The “share factor” and why it’s crucial to consider before you create one more piece of content
  • Why you need to think like a Hollywood director when creating high-value, high-impact content
  • The common “Professor Mistake” almost everyone makes that will leave your audience LESS likely to buy
  • Key distinctions that separate OK content from OUTSTANDING content

MODULE 4: EFFECTIVE EXECUTION

THE PSYCHOLOGY OF LIST BUILDING
  • How list-building fits into your big picture
  • Why thinking the money is “in your list” is dead wrong and what you need to focus on instead
  • Why building your list is a lot like finding a man or a lady!
  • Why you have to “preach from the mountain tops” if you want people to join your list
  • How to build your list like you mean it
HOW TO BE SMART & STRATEGIC
  • Why it’s vital to get smart and strategic with list building
  • The reason more traffic isn’t always what you need…
  • Marathons and sprints: how to map out your list building efforts in a smart and strategic way
  • How engagement trumps audience size every day of the week!
  • The hidden power of parallel audiences
  • The importance of tracking what’s working and what’s not, repeat things that do and drop things that don’t, but not always…
25 WAYS TO BUILD YOUR LIST
  • Why free traffic is awesome to start building your list
  • 25 free list building strategies to help you build a high quality list of subscribers
  • Why you need to keep the faith to activate the “snowball effect”
THE ART OF WOOING INFLUENCERS TO BUILD YOUR LIST
  • Why wooing influencers helps you grow your list and business
  • Why it’s important to see yourself as an equal, and how you can do so without feeling like a total fraud
  • How to meet lucrative list-building partners, even if you’re a total newbie
  • My “duh, why didn’t I think of that” smooth move for introducing yourself to any big shot that works every time
  • How “wooing” Tim Ferriss led to a fantastic friendship
  • My wooing influencers Do’s and Don’ts